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The Psychology of Subscriptions: Why We're Drawn to Recurring Payments
Over the past few years, the subscription business model has surged in popularity, capturing the global market's attention. Whether it's streaming services and software packages or meal kits and beauty boxes, recurring payments have seamlessly integrated into our everyday routines. The allure of subscriptions extends beyond mere convenience; it's rooted in the captivating psychology that attracts us to this approach. In this blog, we'll delve deep into the psychological drivers behind our affinity for recurring payments, examining both the advantages and potential pitfalls of this widely embraced model.