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Rentoza's Disruption of the Retail Industry & Consumer Behavior

Rentoza's Disruption of the Retail Industry & Consumer Behavior


The MIC hosted an exciting podcast delving into entrepreneur’s lives. In this episode of "The Entrepreneur's Journey with MIC." They delved into the inspiring stories of the MIC Khulisani investees and their relentless pursuit of addressing social challenges while driving economic growth. Bongani Bingwa, and  MIC’s Chief Financial Officer, Cynthia Pongweni had a captivating conversation with the co-founders of Rentoza, Mishaan Ratan and Aviraag Ramdhani, as they discussed their purpose, future goals, and how they were set to disrupt the entire retail industry.

MIC's Vision for Rentoza

Rentoza caught the eye of MIC due to its remarkable potential for high growth and scalability. What sets Rentoza apart is its unique approach of focusing on impact access rather than traditional ownership. This alignment with MIC's transformational goals makes Rentoza an ideal investment, as it aims to create an accessible model for ordinary South Africans to afford premium essential products without resorting to debt.

From Friends' Solution to National Impact

The inception of Rentoza can be traced back to a group of friends who grew up together in Durban. Initially, Rentoza was designed to address their day-to-day problems, but it quickly transformed into a larger solution for the entire country. Mishaan and Aviraag recall being the first customers of their own model, using it for baby goods. They found it disheartening to see expensive baby products lying unused in their garages, leading them to create a platform that could offer affordable access to quality products for every South African.

Promoting Access to Essential Products

The core vision of Rentoza revolves around making the latest essential products accessible to all South Africans. They firmly believe that access should not be a luxury reserved for the privileged few but a right available to everyone. By adopting a rental model, Rentoza empowers customers to enjoy the latest and most innovative products without the burden of ownership.

Analyzing Payment Behavior

Rentoza's success lies not only in its disruptive business model but also in its keen understanding of customer payment behavior. The company diligently evaluates various factors that determine a customer's payment reliability. For instance, they consider gambling habits as a potential risk factor, while customers who consistently meet other subscription payments are regarded positively.

Rentoza's mission to transform the retail industry and promote a positive shift in consumer behaviour is inspiring. Mishaan and Aviraag's vision of making premium essential products accessible to all South Africans embodies the spirit of social entrepreneurship and inclusivity. MIC is commended for recognizing the potential of Rentoza and supporting its journey to bring about real and impactful change in society.

Click here to listen to the episode

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