Media Planner & Buyer APPLY NOW
Welcome to Rentoza! We're a South African company that's changing the game in e-commerce. Our subscription service for digital goods and appliances is making access, affordability, and flexibility a reality for our customers.
We are seeking a dynamic and versatile professional to join our team as a Media Planner & Buyer. This hybrid role requires a strategic thinker who can plan and execute comprehensive out-of-home media campaigns (including TV, Radio, and programming) and possess the expertise to efficiently buy media using platforms such as the Google Marketing Platform. This individual will play a pivotal role in both strategic planning and tactical execution to ensure effective media placements and optimal budget utilisation.
Key Roles and Responsibilities:
Media Strategy and Planning:
- Develop and implement comprehensive media strategies for out-of-home campaigns, aligning with overall marketing objectives.
- Collaborate with cross-functional teams to understand campaign goals and target audience demographics.
Media Buying and Negotiation:
- Efficiently navigate the Google Marketing Platform and other relevant tools for media buying and negotiation.
- Negotiate favorable terms with media vendors to maximize budget allocation and secure high-quality placements.
- Work closely with creative teams to align messaging with media placements and overall campaign objectives.
- Collaborate with external partners, agencies, and vendors to ensure seamless execution of media plans.
- Stay abreast of the latest design trends, technologies, and best practices within the e-commerce and digital marketing space, integrating these insights into our creative processes.
- Collaborate closely with the marketing, product, and development teams to conceptualize and execute compelling narratives that effectively communicate our brand's story and key messages.
Reporting and Analysis:
- Generate regular reports on campaign performance and provide actionable insights.
- Evaluate post-campaign data to measure success and identify areas for improvement.
- Conduct thorough analysis of target audiences to inform media placement strategies.
- Utilise data and insights to identify optimal channels, time slots, and demographics.
- Campaign Monitoring and Optimisation:
- Monitor and analyse campaign performance, making data-driven adjustments for optimal results.
- Implement A/B testing and other optimisation techniques to enhance campaign effectiveness.
- Desire to work in a fast-paced environment
- Excellent communication skills (speaking and writing)
- Highly motivated and energetic, along with a 'self-starter' attitude
- Must be able to thrive in a high-pressure environment
- Ability to multitask, prioritise, and meet deadlines in a timely manner
- Must be organized and detail-oriented
- Proficiency in Google Workspace, Slack, Zendesk, Atlassian, Jira as well as other project management tools (advantageous)
- Tech Obsessed
- Bachelor’s degree in Marketing, Advertising, or a related field.
- Proven experience in both media planning and buying, with a focus on TV, Radio, and programming.
- Strong understanding of the Google Marketing Platform and other relevant industry booking and planning tools.
- Excellent analytical and strategic thinking skills.
- Negotiation skills for obtaining optimal media placements.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- Effective communication skills for presenting ideas and insights.
- Managed multiple complex projects at once
- Managed teams
- Advertising Agency experience 5 years +
- Cape Town
- Free Friday lunches
- Monthly socials
- Discovery Medical aid : 100% cover (permanent staff)
- Provident Fund (permanent staff)
- Paid annual leave
- Employee Health and Wellness Assistance
- Learning and Development opportunities
- Mentorship programme
- Community initiatives
- Access to cutting edge technology
- Hybrid (after probationary period, if applicable)
If you're passionate about technology and want to work in a fast-paced environment where you can make a real difference, Rentoza is the place for you. Join our team and be part of something truly exciting!
At Rentoza, we try our best to get back to everyone who applies for our exciting positions. However, we receive quite a number of applications which makes it impossible to respond to all the potential candidates. If you don't hear back from us in 30 days, please consider your application unsuccessful.